The Blurring of the Lines Between Providing Information and Entertaining

question 55

Multiple Choice

The blurring of the lines between providing information and entertaining audiences when covering events is known as

• A)soft news.
• B)edutainment.
• C)infotainment.
• D)hard news.

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Definitions:

Market-demand Pricing

A pricing strategy where the price of a product is determined by the demand for that product from the target market, balancing supply against consumer demand levels.

Consultative Selling

A sales approach focused on understanding customer needs and providing solutions, rather than just pushing products.

Creative Selling

A sales strategy that involves using imaginative ideas and innovative methods to convince potential buyers to purchase a product or service.

Missionary Selling

A sales technique where the salesperson primarily aims to educate the potential buyer about the product rather than directly attempting to sell it, often to establish a long-term relationship.