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The two types of negotiations are
Consistency
The quality of achieving a level of performance or appearance that does not vary greatly in quality over time.
Kodak Case
Refers to the study of Kodak's downfall as it failed to adapt to digital photography, illustrating the importance of innovation and adaptability in maintaining brand relevance.
Poseur
An individual who adopts a particular style or identity, often inauthentically, to impress others or fit into a specific cultural group.
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