Expert Negotiators Tend to

question 110

Multiple Choice

Expert negotiators tend to

• A)tell the other party how lucky they are to be offered such a generous deal.
• B)carefully think through their goals, BATNA, and their resistance point.
• C)ask probing questions and listen intently to the answers.
• D)do all of these.
• E)carefully think through their goals, BATNA, and their resistance point and ask probing questions and listen intently to the answers.

---

Definitions:

Marketing Objective

A specific, measurable goal that a company aims to achieve with its marketing efforts within a given timeframe.

Trading Up

A strategy where a business encourages customers to purchase higher-priced items, upgrades, or add-ons.

Trading Down

Opting for cheaper or lower-quality products or services, often as a result of economic constraints or budget considerations.

Repositioning

The strategy of changing the marketing mix for a product or brand to target new markets or change the product's image.