Examlex
Stereotyping is the tendency to judge all other groups according to the standards,behaviors and customs of one's own group.
Concept Testing
The process of evaluating consumer response to an idea or prototype before a product is launched or a significant investment is made.
Diffusion of Innovations
The process by which a new idea, product, or behavior is adopted by a population, spreading through various communication channels over time.
Adoption Process
The series of stages consumers go through when deciding whether to purchase a new product or service, including awareness, interest, evaluation, trial, and adoption.
Branding Process
The series of strategies and actions a company undertakes to develop a strong and consistent identity in the market that resonates with its target audience.
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