If an Audience Does Not Immediately Understand How a Message

question 75

True/False

If an audience does not immediately understand how a message pertains to them,they are less likely to pay attention to the message.

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Definitions:

Problem-Solution

A method or structure that identifies a problem and then proposes one or more solutions to address it.

Straight Rebuy

A routine purchase of the same goods or services without seeking new suppliers or altering specifications.

Need-Satisfaction

A sales approach focused on identifying and meeting the needs of the customer as a primary way to close sales.

AIDA

A marketing model that outlines the process for achieving successful advertising and promotion, standing for Attention, Interest, Desire, and Action.