Which Section(s)of a Message Have the Greatest Impact on the Audience

question 95

Multiple Choice

Which section(s) of a message have the greatest impact on the audience?

• A)Visual aids
• B)Beginning and end
• C)First appearance
• D)Headings and subheading
• E)Subject line

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Definitions:

Individualized Marketing

A strategy that involves tailoring marketing efforts to meet the specific needs of each customer.

Clutter

The accumulation of a large number of unnecessary or irrelevant items in a space, leading to a disorderly or overcrowded environment.

Technology

The application of scientific knowledge for practical purposes, especially in industry, to invent tools, devices, and systems enhancing human life.

Evoked Set

The group of brands or products a consumer considers acceptable from among all the brands or products he or she is aware of in a particular category.