What Should Be Done Before Responding to Comments Made on Social

question 94

Multiple Choice

What should be done before responding to comments made on social media sites?

• A)Use an automated reputation analysis to better gauge consumer reaction.
• B)Respond based on a predetermined public relations plan.
• C)Evaluate the source, the tone and the content, and then choose a response that fits.
• D)Use anonymous responses to counteract the negative information, and then post a company response that supports the anonymous response.
• E)Contact the writer privately to determine the real source of discontent, and then post an appropriate response.

---

Definitions:

Sperry-New Holland

A brand known for its agricultural machinery and equipment, historically significant in the mechanization of agriculture.

Unreasonably Dangerous

Describes a product or condition that poses a risk of harm beyond what would be expected by the ordinary consumer.

Breach Of Warranty

The violation of a promise or guarantee made about the quality or condition of a product or service, which can give rise to legal action for damages.

Theory Of Liability

The legal concept or basis upon which a party can be held accountable for a wrong or damage in a lawsuit.