Most Online Readers Won't Dig for Buried Information

question 51

Multiple Choice

Most online readers won't dig for buried information.If they can't find the right information quickly,they will move on to another page or site.To avoid this,online content developers should ________.

• A)prevent readers from skimming to maintain an effective website
• B)cover the most important information briefly at first and then gradually reveal successive layers of detail
• C)avoid lists and summaries
• D)present information in a concise, skimmable format
• E)not accumulate many pages of outdated information

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Definitions:

Marketing Program

A coordinated, comprehensive plan that outlines all marketing efforts and strategies to promote a product, service, or brand.

Strategic Marketing Process

An approach to planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals.

Line Managers

Individuals who are directly responsible for overseeing and managing employees and operations to ensure the production of goods and services.

Program Champion

A person who is willing and able to “cut the red tape” to move the program forward.