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PR Firm Psylent Wanted to Generate New Techniques and Ideas

question 21

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PR firm Psylent wanted to generate new techniques and ideas for promotions.The company decided to conduct a "Best promotional idea challenge" to source ideas from all its employees,located in branches across the country.It invited employees to share and discuss ideas on the company intranet.At the end of the campaign,Psylent Hill had generated many viable promotional strategies.This method of generating ideas is known as ________.


Definitions:

Service Definition

The detailed description of the nature, scope, and quality of a service that is to be provided.

Overall Costs

The total expenses incurred by an organization in its operations, including direct, indirect, fixed, and variable costs.

Non-Core Work

Tasks or activities that are not essential to the primary business or objectives of an organization but may still be necessary for operations.

Transformational Work

Involves fundamental changes in an organization's operations, aiming to improve processes, products, and relationships in order to achieve significant improvements in performance.

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