PR Firm Psylent Wanted to Generate New Techniques and Ideas

question 21

Multiple Choice

PR firm Psylent wanted to generate new techniques and ideas for promotions.The company decided to conduct a "Best promotional idea challenge" to source ideas from all its employees,located in branches across the country.It invited employees to share and discuss ideas on the company intranet.At the end of the campaign,Psylent Hill had generated many viable promotional strategies.This method of generating ideas is known as ________.

• A)groupthink
• B)online brainstorming
• C)outsourcing
• D)social networking
• E)teleconferencing

---

Definitions:

Pain-killing Neurotransmitters

Chemical substances in the nervous system that reduce the sensation of pain, such as endorphins.

Foot Shocks

Unpleasant electric shocks applied to the feet, often used in behavioral experiments to study learning and conditioning.

Barbiturates

A class of drugs that are used as sedatives and hypnotics, and can affect the central nervous system.

Cocaine

A powerful stimulant drug derived from the leaves of the coca plant, often used recreationally for its euphoric effects.