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Law of Effect
A principle in psychology that states behaviors that produce satisfying effects are likely to be repeated, while those that produce unpleasant effects are less likely to be repeated.
Cognitive Map
A mental representation of the layout of one’s environment. For example, after exploring a maze, rats act as if they have learned a cognitive map of it.
Behavioral Technology
The application of psychological principles and techniques to influence human behavior in practical, real-world settings.
Skinner
A psychologist known for his theory of operant conditioning, emphasizing the role of reinforcement in behavior modification.
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