In Order to Write a Successful News Release,you Should ________

question 26

Multiple Choice

In order to write a successful news release,you should ________.

• A)put your most important idea last
• B)minimize self-congratulatory adjectives and adverbs
• C)write in long descriptive sentences and paragraphs
• D)try to cover multiple, unrelated news items at once
• E)include extraneous facts to add interest

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Definitions:

Working Capital

Current assets less current liabilities.

Current Ratio

A liquidity ratio that measures a company's ability to pay short-term obligations with its short-term assets.

Acid-Test Ratio

A financial ratio indicating a firm's capacity to settle short-term debts without having to sell its stock.

Marketable Securities

Financial instruments that can be easily converted to cash, such as stocks, bonds, and Treasury bills.