Which of the Following Is True About the Use of Emotional

question 3

Multiple Choice

Which of the following is true about the use of emotional and logical appeals in persuasive messages?

• A)A good persuasive business message should rely solely on logical appeals.
• B)All persuasive appeals are either purely logical or purely emotional.
• C)The use of emotional appeals in marketing and sales messages is unethical.
• D)Using words such as freedom, success, and compassion calls on feelings and audience sympathies.
• E)An emotional appeal uses analogies, inductive reasoning, and deductive reasoning.

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Definitions:

Environmental Uncertainty

The degree to which an organization lacks information about its external environment, making it difficult to predict future conditions and make informed decisions.

Organisational Designs

The process of shaping an organization’s structure, roles, and networks to effectively manage and coordinate activities towards achieving its objectives.

Flexibility

The ability to adapt to changing circumstances, adjust to new instructions or conditions, and remain effective in a variety of situations.

Customers

Individuals or entities that purchase goods or services produced by a business.