While Planning Marketing and Sales Messages,the Benefits of a Product

question 30

Multiple Choice

While planning marketing and sales messages,the benefits of a product focus on ________.

• A)the return on investment to the seller
• B)what the user experiences or gains from the product
• C)the less attractive features of a product
• D)the difference between the cost of production and sales price
• E)how the product helps the selling company meet its goals

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Definitions:

Professional Responsibility

The duty to act in a morally correct, ethical, and professional manner while upholding the standards of one's profession.

Intimate Relationship

A close personal relationship that involves physical or emotional intimacy.

Ethical

Concerned with the principles of what is right and wrong behavior, and the goodness or badness of human character.

Agency Policy

Policies set by an organization or agency to dictate procedures, operations, and standards for its employees and the services it provides.