The Company Has Decided to Downplay the Pricing of the Product.Which

question 56

Multiple Choice

The company has decided to downplay the pricing of the product.Which of the following lines would best serve this purpose? Where would you place the line in the marketing message?

• A)"The Savannah Gold comes at a premium price of $50,000." Place this line at the end of the message, immediately before the call to action.
• B)"This premium product is loaded with state-of-the-art safety features and luxurious interiors." Place this line in the middle of the message, after the line that lists the technical features of the vehicle.
• C)"The Savannah Gold costs only a few thousand dollars more than the GT, but packs quite a punch." Place this line at the end of the message.
• D)"Rockford Motors announces the launch of the super-luxury, limited-edition Savannah Gold-a premium pickup truck that combines the ruggedness of a truck with the plushness of a high-end SUV!" This line should replace the opening statement in the message."
• E)"Priced at $50,000, Savannah Gold spells luxury." This line should be placed at the end of the message.

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