Which of the Following Terms Stands for the Second Phase

question 75

Multiple Choice

Which of the following terms stands for the second phase in the AIDA model of organizing persuasive messages?

• A)intensity
• B)investment
• C)information
• D)intimation
• E)interest

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Definitions:

Behaviourism

An emphasis on explaining observable behaviour in terms of reinforcement schedules.

Cognitive Events

Mental operations or processes involved in perception, memory, reasoning, and problem solving.

Publicly Observable

Events or actions that are open to being seen or noticed by the general public or by a specific audience.

Group Mind

McDougall’s idea that people adopt a qualitatively different mode of thinking when in a group.