What Is Bait-And-Switch Advertising

question 98

Multiple Choice

What is bait-and-switch advertising?

• A)It involves an attempt to persuade customers to buy a certain product by offering huge discounts to undercut the competition.
• B)It involves offering customers baits in the form of money-back guarantees and offers to exchange the product if customers are not satisfied.
• C)It involves using unsubstantiated claims and false customer testimonials to sell a product.
• D)It involves an attempt to attract buyers by advertising a product that you don't intend to sell and then trying to sell them another product.
• E)It involves the use of implied claims to attract customers and then refusing to accept responsibility for the claim.

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Definitions:

Personality Traits

Enduring characteristics that describe an individual's behavior, thoughts, and emotions.

Values

Core beliefs or standards that guide behavior and decision-making, both at an individual and organizational level.

Utilitarianism

This is an ethical theory that posits the best action is the one that maximizes utility, usually defined as that which produces the greatest well-being of the greatest number of people.

Schwartz's Values Model

Is a theory that identifies universal values that influence people's behavior and categorizes them into a system that explains human motivation.