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Boston Consulting Group
A global management consulting firm known for its expertise in business strategy and its development of the growth-share matrix.
Portfolio Analysis
A process of assessing and evaluating a set of investments, assets, or projects to determine their performance and alignment with strategic goals.
Quadrants
The four sections created when a plane is divided by its x and y axes, commonly used in geometry and graphing.
Marketing Strategies
Plans and tactics used by companies to promote their products or services, aiming to reach a wider audience and increase sales.
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