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The total amount of debits must equal the total amount of credits. This is a rule of __________.
Qualitative Data
Non-numerical information that describes qualities or characteristics, often gathered through interviews, observations, or surveys.
Market Research
The process of gathering, analyzing, and interpreting information about a market, including about consumers and competitors.
Primary Data
Original data collected firsthand for a specific research purpose or project.
Financial Costs
Expenses directly associated with the operation and financing of a business, such as interest, rent, and salaries.
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