Which of the Following Would NOT Be Considered an Intangible

question 114

Multiple Choice

Which of the following would NOT be considered an intangible asset?

• A) Goodwill
• B) Franchise
• C) Land
• D) Copyright
• E) Patent

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Definitions:

Resonance

The extent to which a brand or message meaningfully connects with or impacts its audience or target market.

Brand Salience

Refers to the prominence or visibility of a brand in consumers' minds.

Brand Image

The public's perception and emotional appeal of a brand as formed through its marketing and identity.

Brand Associations

Qualities, attributes, or sentiments that consumers connect with a brand, influencing their perceptions and buying decisions.