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With a beginning accounts receivable balance of $80,000; an ending accounts receivable balance of $120,000; and net credit sales of $900,000; the accounts receivable turnover is __________.
Return on Marketing Investment
A measurement of the profitability gained from marketing activities, comparing the revenue generated to the costs of marketing.
Balanced Report Card
A strategic planning and management tool used by organizations to communicate what they are trying to accomplish and to measure performance against strategic goals.
Marketing Measurement Tools
Instruments and methods used to collect, analyze, and interpret data regarding the effectiveness of marketing activities and strategies.
Marketing Budgets
Allocated funds for marketing activities, aimed at achieving marketing objectives and maximizing return on investment.
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