As You Approach Graduation, You Are Evaluating Your Job Offers

question 31

Multiple Choice

As you approach graduation, you are evaluating your job offers from the following companies. Assuming that all other factors are equal (pay, benefits, location, job duties, industry, company size, company age etc.) , for which of the following companies would you chose to work and why?

• A)Company A, the company is generating cash from its daily operations, investing in long-term assets and generating cash from its' owners or borrowing a relatively small amount.
• B)Company B, the company only generates cash from its daily operations and is not spending the cash for any other reason.
• C)Company C, the company only generates cash from the owners.
• D)All three companies offer the same opportunity for the future.

Understand the components involved in developing a marketing strategy.

Identify and explain different macro strategies for achieving competitive advantage.

Recognize the importance of customer excellence and loyalty programs in building a sustainable competitive advantage.

Distinguish between different types of excellence strategies (operational, product, locational).

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Definitions:

Partnership

A legal form of business operation between two or more individuals who share management and profits.

Health Club

A facility offering physical fitness services, equipment, and various health and wellness activities to its members.

Service Business

A service business is a company that provides intangible products or services to consumers, as opposed to selling physical goods.

Business Entities

Organizations that are formed to conduct business and engage in transactions, structured in various forms such as partnerships, corporations, and sole proprietorships, distinguished legally and financially from their owners.