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The Sassycat Company sells custom dog gear on their website. This would most likely be considered a retail business.
Luxury Brands
Brands that are characterized by their high quality, exclusivity, and association with prestige and sophistication.
Symbolic Value
Refers to the significance that a product or service holds beyond its functional utility, often derived from its meaning within a culture or context.
Exchange Value
The worth of a good or service determined by what it can be traded or exchanged for in the marketplace.
B2B Markets
Markets where transactions are conducted between businesses rather than between businesses and consumers, involving products or services used in operations.
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