Which Intangible Asset Is Recorded Only When an Acquiring Company

question 18

Multiple Choice

Which intangible asset is recorded only when an acquiring company purchases another company?

• A)Franchise
• B)Goodwill
• C)Brand name
• D)Trademark

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Definitions:

Group

Two or more people who interact, share common goals, have unspoken or formal rules or norms, maintain stable role relationships, and form subgroups.

Attitudes

Mental and emotional entities that predispose us to respond in a particular way to objects, people, and events.

Satisfaction

A feeling of fulfillment or contentment resulting from achieving one's goals or desires.

Enjoy Doing

The feeling of pleasure or satisfaction experienced when engaging in an activity one likes or finds rewarding.