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When a Large Multinational Packaged Goods Company Purchased the Advertising

question 21

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When a large multinational packaged goods company purchased the advertising agency it has used for the past five years, its net savings after increases to salaries and overhead was equal to 12% of its media purchases and advertising production costs. There was no loss of the agency's client base and creative success increased as revenue-generation concerns diminished. What is this an example of?


Definitions:

Datasheet

A document that summarizes the performance and other technical characteristics of a product, material, component, or system in detail.

Query Design View

A graphical user interface in database software that helps users construct and visualize database queries.

Update

The process of making changes, additions, or corrections to software or data to bring it up to date.

Self Join

A type of SQL join where a table is joined to itself to extract information that is related within the same table.

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