In Response to Threats from Such Companies as Amazon

question 24

Multiple Choice

In response to threats from such companies as Amazon.com, established manufacturers and retailers became "brick-and-click" oriented by adding online services to their existing offerings. This is known as ________.

• A) reintermediation
• B) disintermediation
• C) retail transformation
• D) e-collaboration
• E) new-market synchronization

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Definitions:

Discrimination Learning

A process in learning theory where an individual learns to respond differently to various stimuli because they have been reinforced for doing so.

Modeling

A learning technique based on observing and imitating the behavior of others, often used in therapy and behavior modification programs.

Prompting

In behavioral psychology, it involves giving cues or hints to facilitate the desired response from an individual.

Shaping

A method of operant conditioning by which successive approximations of a desired behavior are reinforced until the exact behavior is achieved.