Marketers Are Involved in Marketing 10 Types of Entities

question 148

Essay

Marketers are involved in marketing 10 types of entities. List and briefly characterize these entities.

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Definitions:

Measuring Performance

The process of evaluating the efficiency, effectiveness, and quality of work done by an organization, program, or employee.

Supply Function

The role or operation focused on managing and overseeing the procurement and provision of goods and services.

Supply Management

The process of managing and optimizing the flow of materials, information, and finances as products move from suppliers to manufacturers to wholesalers to retailers to consumers.

Reputational Enhancement

Strategies and practices aimed at improving the public perception and standing of a brand, company, or individual.