At the Heart of Any Marketing Program Is the Firm's

question 83

Multiple Choice

At the heart of any marketing program is the firm's ________, its tangible offering to the market.

• A) strategy
• B) product
• C) brand
• D) value
• E) people

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Definitions:

Full Functionality

The complete set of features and capabilities that a product, such as software or hardware, is designed to offer without restrictions.

PC

Stands for Personal Computer, a multi-purpose electronic computing device designed for individual use, typically consisting of a central processing unit, memory, and input/output features.

RAM

Random Access Memory, a type of computer memory that can be accessed randomly, any byte of memory can be accessed without touching the preceding bytes.

Temporary

Pertaining to a limited period of time, not permanent.