One Way Marketers Are Addressing Consumers' Desire for Convenience in Services

question 27

Multiple Choice

One way marketers are addressing consumers' desire for convenience in services is by providing ________.

• A) self-service technologies
• B) product support services
• C) perceived service and expected service
• D) core service failure
• E) involuntary switching

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Definitions:

National Player

An individual or entity recognized for their influence, contribution, or participation at a national level in a specific field or activity.

Margin Analysis

A financial analysis method that involves assessing the difference between a product’s selling price and the cost to produce it, to determine profitability.

Opportunity Recognition

The process of identifying and seizing new business opportunities or ideas.

Designated Suppliers

Specific suppliers chosen by a company to provide goods or services, often due to their ability to meet particular quality, time, or cost requirements.