How Do Consumers Use Reference Prices

question 2

Essay

How do consumers use reference prices?

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Definitions:

Barbara Kruger

An American conceptual artist known for her combination of black-and-white photographs with declarative captions, addressing cultural constructions of power, identity, and sexuality.

Contemporary Advertising

Modern techniques and mediums used to promote products, services, and ideas to consumers, characterized by its extensive use of digital platforms, data analysis, and creative visual strategies.

Media Messages

Information, themes, or ideas conveyed through various forms of media, including television, radio, newspapers, and the internet, influencing public perception and behavior.

Krzysztof Wodiczko

A contemporary artist known for his large-scale slide and video projections on architectural facades and monuments, often addressing social issues.