NV Inc Has Launched a Touch-Sensitive Handset in the Indian Market

question 55

Essay

NV Inc. has launched a touch-sensitive handset in the Indian market and priced it at 9,500 rupees. Although many people are checking it out, marketers see evidence that the price exceeds the upper price threshold for the majority of Indian consumers. What does this mean?

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Definitions:

Brain Waves

Electrical patterns in the brain that can be measured and are indicative of various states of consciousness.

Rapid Eye Movement Sleep

A sleep stage characterized by the rapid movement of the eyes, associated with vivid dreaming and increased brain activity.

EEG

Electroencephalogram, a test that measures electrical activity in the brain using small, flat metal discs attached to the scalp.

Antihistamines

Medications used to treat symptoms of allergies, such as sneezing, itching, and nasal congestion, by blocking the action of histamine.