ConAgra Foods Decided Its Prices Had Risen Too High, So

question 16

Multiple Choice

ConAgra Foods decided its prices had risen too high, so it determined to set a lower price for its products. To make the new price level profitable, ConAgra cut $250 million in costs. What application of cost estimation did this represent?

• A) target costing
• B) experience-curve pricing
• C) ceiling pricing
• D) the learning curve
• E) promotional price elasticities

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Definitions:

Receivable Financing

A financing arrangement where a business uses its accounts receivable as collateral for a loan, improving cash flow.

Commercial Banks

are financial institutions that offer a wide range of services such as accepting deposits, providing business and personal loans, and other financial products and services to the public.

Financial Track Records

Documentation or history that shows the financial performance and health of a company or individual over time.

Credit Risk

Credit Risk is the possibility that a borrower will default on a financial obligation, creating a risk of loss for the lender, which is a key consideration in financial lending and investment decisions.