When Apple Introduced Its IPhone, It Was Priced at $599

question 101

Multiple Choice

When Apple introduced its iPhone, it was priced at $599. This allowed Apple to earn the maximum amount of revenue from the various segments of the market. Two months after the introduction, the price had come down to $399. What kind of a pricing did Apple adopt?

• A) loss-leader pricing
• B) market-penetration pricing
• C) market-skimming pricing
• D) target-return pricing
• E) value pricing

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Definitions:

Trait Perspective

A psychological viewpoint that emphasizes the description and measurement of consistent personality characteristics, or traits, as the primary means of understanding individual differences.

Other Perspectives

Other perspectives involve considering alternative viewpoints or approaches to understanding concepts, problems, or situations.

Temperament

The behavioral characteristics that are fairly well established at birth, such as “easy,” “difficult,” and “slow to warm up”; the enduring characteristics with which each person is born.

Personality

The combination of characteristics or qualities that form an individual's distinctive character, influencing their patterns of thought, feelings, and behaviors.