When Hotels, Motels, and Airlines Offer Discounts in Slow Selling

question 136

Multiple Choice

When hotels, motels, and airlines offer discounts in slow selling periods, they are said to be offering ________.

• A) trade discounts
• B) quantity discounts
• C) functional discounts
• D) seasonal discounts
• E) trade-in allowances

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Definitions:

Convenience

The ease and speed with which a product or service can be obtained or used, often a critical factor in consumer decision-making.

Product Differentiation

The process of distinguishing a product or service from others in the market to make it more attractive to a target audience.

Shopping Product

Goods that consumers purchase after comparing quality, price, and style from several sellers, requiring more decision-making effort than routine purchases.

Promotion

A marketing strategy aiming to increase customer awareness and interest in a product or service, often involving special offers.