Manufacturers That Add Online Channels May Avoid Alienating Retailers or Other

question 32

True/False

Manufacturers that add online channels may avoid alienating retailers or other intermediaries by offering different brands or products through online channels than in stores.

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Definitions:

Indicators

Measurable variables used to show the presence or state of a condition or trend.

Reliable

Reliable describes something or someone that consistently performs well or can be depended upon to provide accurate and trustworthy results.

Valid

The state of being logically or legally sound; having force, or binding force; effectively supporting a specified point or claim.

Variable

A characteristic or attribute that can vary or be changed, often used in research to measure or test hypotheses.