Receivers of a Message Generally See a Source as Credible

question 41

Multiple Choice

Receivers of a message generally see a source as credible if they perceive the source to have expertise, trustworthiness, and ________.

• A) congruity
• B) "borrowed interest" devices
• C) likability
• D) appeals
• E) experience

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Definitions:

Output per Worker

A measure of productivity calculated by dividing total output of goods or services by the number of workers involved in the production.

Productivity of Labor

The measurement of the output produced by employees per unit of input, such as per hour of work.

Diminishing Returns

A principle which states that as more units of a variable input (like labor) are added to fixed inputs (like capital), the additional output from each new unit of input will eventually decrease.

Wage Rates

The fixed amount of compensation paid to employees for their labor, typically measured per hour or piece.