One of the Possible Objectives of Marketing Communications Is Helping

question 35

Multiple Choice

One of the possible objectives of marketing communications is helping consumers evaluate a brand's perceived ability to meet a currently relevant need. Which of the following relevant brand needs is most likely emphasized by an advertisement for a luxury car?

• A) problem removal
• B) sensory gratification
• C) normal depletion
• D) intellectual stimulation
• E) problem avoidance

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Definitions:

Energy Quality

A measure of the ability of a type of energy to do useful work, accounting for factors such as efficiency and accessibility.

Second Law of Thermodynamics

A fundamental principle stating that the total entropy of an isolated system can never decrease over time, and processes that increase entropy are naturally spontaneous.

Living Systems

Organisms or groups of organisms that interact with their environment and function together as a unit of life including processes like growth, reproduction, and response to stimuli.

Chaotic Structures

Patterns or systems that exhibit unpredictable and irregular behavior despite certain rules.