Creative Strategies Refer to the ________

question 137

Multiple Choice

Creative strategies refer to the ________.

• A) way marketers translate their messages into a specific communication
• B) amount of creative content in a communications message
• C) degree of innovation involved in the marketing of a product
• D) novelty of a marketing communication
• E) type of medium used to deliver a marketing communication

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Definitions:

DRO

Differential Reinforcement of Other behavior, a technique used in behavior therapy where reinforcement is given for any response other than a targeted undesired behavior.

Contingency Reinforcement Schedule

A plan or method in operant conditioning by which a certain behavior is reinforced based on meeting specific conditions or criteria.

Differential Reinforcement Schedule

A schedule of reinforcement in which a specific number of behaviors must occur within a specified time in order for reinforcement to occur

Variable-Ratio Schedule

A reinforcement schedule in which a response is rewarded after an unpredictable number of responses, leading to a high and steady rate of responding because the exact number varies.