Which of the Following Marketing Communications Tools Is Most Effective

question 106

Multiple Choice

Which of the following marketing communications tools is most effective at influencing customers at the conviction stage of buyer readiness?

• A) advertising
• B) publicity
• C) sales promotion
• D) personal selling
• E) events and experiences

---

Definitions:

Parenthood

The state or responsibility of being a parent, involving the raising and nurturing of children.

Wedding Day

The date on which a wedding ceremony takes place, often considered one of the most significant days in a person's life.

Anger

A potent sense of irritation, dissatisfaction, or antagonism.

High In Arousal

A state of being physiologically alert, awake, and attentive, often associated with emotional or physical stimuli.