Which of the Following Statements Is True of the Factors

question 2

Multiple Choice

Which of the following statements is True of the factors that affect an advertising budget?

• A) High-market-share brands usually require proportionately high advertising expenditure as a percentage of sales to maintain share.
• B) Brands in less-differentiated or commodity-like product classes require less advertising to establish a unique image.
• C) New products typically merit large advertising budgets to build awareness and to gain consumer trial.
• D) In a market with few competitors and moderate advertising spending, a brand must advertise more heavily to be heard.
• E) Established brands usually are supported with high advertising budgets, measured as a ratio to sales.

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Definitions:

Pegboard System

A bookkeeping system that uses a lightweight board with pegs on which forms can be stacked, allowing each transaction to be entered and recorded on four different bookkeeping forms at once; also called the one-write system.

Superbill

An itemized form used by healthcare providers for reflecting rendered services, used for insurance or patient billing.

Double-Entry Bookkeeping

A system of accounting in which every transaction affects both debit and credit accounts and maintains the balance of the accounting equation.

Company's Assets

Resources owned by a company, tangible or intangible, that are expected to generate economic value.