The Number of Times Within a Specified Time Period That

question 18

Multiple Choice

The number of times within a specified time period that an average person or household is exposed to an advertising message is known as ________.

• A) impact
• B) frequency
• C) amplitude
• D) reach
• E) depth

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Definitions:

Franchise

A licensing agreement where a franchisor allows a franchisee to use its brand, products, and operating methods.

Franchising Agreement

A legal contract where a franchisor grants a franchisee the right to operate a business using the franchisor's trademark, product, and business model in exchange for fees.

Franchisor

A business entity that grants the rights to an individual or group to market its products or services in a specific territory under the business's brand and operating methods.

Franchisee

An individual or company that holds the rights to operate a business under the franchise's name and system.