Which of the Following Consumer Promotion Tools Involves Using One

question 15

Multiple Choice

Which of the following consumer promotion tools involves using one brand to advertise another noncompeting brand?

• A) tie-in promotion
• B) frequency programs
• C) specialty advertising
• D) cross-promotion
• E) patronage awards

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Definitions:

Bearer Instrument

A financial document that entitles the holder or bearer to the rights or assets it represents, without the need to prove ownership.

Signature

A person's handwritten mark or sign, typically used for authorization or as a form of identification in documents.

Primarily Liable

Being directly responsible or obligated to satisfy a debt or legal obligation, especially before any other party.

Right To Reimbursement

The legal right of a party to be compensated for expenses they have incurred on behalf of another party.