Which of the Following Functions of Public Relations Departments Involves

question 68

Multiple Choice

Which of the following functions of public relations departments involves presenting news and information about the organization in the most positive light?

• A) corporate communications
• B) product publicity
• C) lobbying
• D) counseling
• E) press relations

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Definitions:

Construct Validity

The degree to which an assessment or tool accurately quantifies the theoretical idea it aims to evaluate.

Content Validity

The extent to which a test measures all aspects of the concept or behavior it is intended to assess.

Construct Validity

The extent to which a test measures what it claims to measure, demonstrating the accuracy of the concept or construct being tested.

Predictive Validity

The extent to which a score on a scale or test predicts future performance on a related outcome.