________ Refers to the Task of Securing Editorial Space -

question 56

Multiple Choice

________ refers to the task of securing editorial space - as opposed to paid space - in print and broadcast media to promote or "hype" a product, service, idea, place, person, or organization.

• A) Advertising
• B) Media planning
• C) Communication design
• D) Publicity
• E) Copy testing

---

Definitions:

Jurisdictions

The official power to make legal decisions and judgments, often defined by geographic territory or specific types of legal matters.

Litigants

Individuals or parties involved in a lawsuit seeking to resolve a legal dispute in court.

Settlement Hearings

Legal proceedings where parties involved in a dispute resolve their differences outside of court, often resulting in a mutually agreed upon settlement.

Trial Date

designates the specific day on which a trial is scheduled to begin in a court of law.