Which of the Following Increases the Likelihood a Brand Is

question 48

Multiple Choice

Which of the following increases the likelihood a brand is discussed in face-to-face, oral communications?

• A) brand novelty
• B) brand salience
• C) brand excitement
• D) brand surprise
• E) brand edginess

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Definitions:

Negative Influences

Negative Influences are factors or agents that can lead to detrimental effects on individuals' behavior, decisions, or well-being, steering them toward harmful paths.

Social Media Users

People who engage with social media platforms to communicate, share content, or network.

Public Discourse

The exchange of ideas and information among the public, often through media channels, on matters of common interest.

Spiral Of Silence

A theory proposing that individuals are less likely to express opinions believed to be in the minority, for fear of isolation.