Greta Is Attempting to Get as Many Orders as Possible

question 65

Multiple Choice

Greta is attempting to get as many orders as possible. Which direct marketing tool is generally associated with the highest order response rate?

• A) e-mail to an internal company list
• B) direct mail to an internal company list
• C) e-mail to a general list
• D) direct mail to a general list
• E) no difference between e-mail and direct mail