Greta Is Marketing a Product That Is Technologically Advanced and Requires

question 113

Multiple Choice

Greta is marketing a product that is technologically advanced and requires a great deal of explanation. Which direct response tool should she use?

• A) direct mail
• B) e-mail
• C) infomercial
• D) inbound telemarketing
• E) outbound telemarketing

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Definitions:

Hidden Prejudice

Prejudicial attitudes or biases that are not overtly expressed or are consciously recognized by individuals.

Stereotype

Widely shared and simplified evaluative image of a social group and its members.

Schema

Cognitive structure that represents knowledge about a concept or type of stimulus, including its attributes and the relations among those attributes.

Prototype

An original model or first version of a product or concept from which later versions are developed or copied.