Describe the Use of the RFM Formula in Selecting Customers

question 35

Essay

Describe the use of the RFM formula in selecting customers for direct marketing.

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Definitions:

Cerebrospinal Fluid

A transparent, colorless fluid present within the brain and spinal cord that serves to protect the brain's cortex by cushioning it, offering essential mechanical and immunological defense within the skull.

Spinal Tap

A medical procedure where a needle is inserted into the lower back to collect cerebrospinal fluid for testing.

Enlargements

Increases in size or volume of an organ or structure, often due to cell growth or accumulation of materials.

Spinal Cord

The long, thin, tubular structure made up of nervous tissue, which extends from the brainstem to the lower back, carrying nerve impulses between the brain and the rest of the body.