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Most brands are adapted to some extent to reflect significant differences in consumer behavior, brand development, competitive forces, and the legal or political environment. Identify the five international product and communication strategies available to firms that expand their businesses to foreign countries.
Television Viewership
The number of viewers or audience size that watch television programming at a given time.
Mystery Shoppers
Individuals hired to pose as customers and evaluate the quality of service, product, and environment of retail stores or other businesses.
Quality
The degree to which a product, service, or process meets or exceeds customer expectations or standards.
Customer Service
Assistance and support provided by a company to those people who buy or use its products or services.
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