Primary Data Can Be Collected in Several Ways

question 12

Multiple Choice

Primary data can be collected in several ways. Installing cameras in a retail store to unobtrusively record shopping behavior is an example of ________ research.

• A) focus group
• B) survey
• C) observational
• D) behavioral
• E) experimental

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Definitions:

Repressed Memory Recovery

The process of recalling memories that have been unconsciously blocked due to being associated with a high level of stress or trauma.

Reaction Formation

In psychoanalytic theory, the defense mechanism that keeps an anxiety-producing impulse or thought in check by producing its opposite.

Superego

In psychoanalytic theory, the part of the mind that consists of the conscience and the individual’s system of internalized rules of conduct, or morality.

Psychoanalytic Theory

A theory in psychology originated by Sigmund Freud, which posits that human behavior is the result of interactions among the id, ego, and superego, within the context of sexual and aggressive drives.